Having managed to revive the legacy of Albert Friedrich Piguet, KALEMSAN managed to turn the Piguet Geneve brand into a global player in just 5 years. The Swiss brand, whose new pen collections are eagerly awaited and followed by pen lovers every year, has achieved this success with the price-performance guarantee it offers.
Piguet’s limited editions such as Hummingbird’s Song and Samurai, which were released in 2023, received full marks from the art circles. Piguet declared that the objects he produced were not just pens, they were now status symbols. However, this status could not be defined only by wealth; it was a status that carried an elite artistic concern.
As Nancy Olson stated in her article titled “Piguet set its sights on affordable luxury” in Forbes, as of 2019, the Swiss brand broke the usual patterns in the luxury pen industry one by one and began to supply luxury pens to pen lovers at both luxury and affordable prices. So much so that today, many well-established institutions purchase Piguet pens in bulk to give as gifts to their employees. Institutions prefer Piguet over German and Italian brands, which they cannot even touch due to their prices.
“Piguet stays true to its path, combining refined writing experience with affordable luxury!” -Le Figaro
It would not be an exaggeration to say that the world of luxury pens is experiencing a Renaissance again, thanks to Piguet. Piguet, which is preparing to launch its new collections at full speed, seems to continue to make big surprises for pen lovers.